Book about various topics related to digital marketing, which is marketing any kind of business using digital resources, like ads, email, social media, etc. Topics include how to do SEO, content marketing, social media, personalization, customer retention, company branding, and an assortment of other things.
This book is not very well-written, even though digital marketing is an interesting subject. The author jumps quickly between topics, spending a page or less about anything before moving on to something else. Even then, it usually felt like the author only had 1-2 sentences worth of ideas to say, but needed to write enough words to fill a page. Thus, I found it hard to resist skimming, and you wouldn’t lose out on much if you just skimmed the headings.
The first 100 pages were especially bad, talking about how businesses should plan their vision and decide what to work on, stuff barely even related to digital marketing. The next part is a little bit better: the most interesting sections were on SEO, paid search, and display advertising. A lot of topics are covered, but at a very shallow level, so I would not recommend this book.